Volkswagen Group is reconsidering which of its brands will develop a new family of small electric cars

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Volkswagen Group is reconsidering which of its brands will develop a new family of small electric cars

Post by Rob » Mon May 04, 2020 10:48 am

W Group CEO Herbert Diess said in March 2019 that Seat would lead development of full-electric city cars that will cost less than 20,000 euros. Diess said they would replace the full-electric versions of the VW Up, Skoda Citigo and Seat Mii and would be "a great step toward an even more affordable electric mobility."

However it seems plans have now changed, SEAT has lost agreement and it is thought that the VW brand will now head the project. Executives at VW Group's headquarters in Wolfsburg believe that this will be "more efficient in terms of synergies," according to Automotive News.

The small EVs will be based on a heavily modified version of VW Group's MEB electric-car architecture shortened to less than 4000mm (1575 inches), roughly the length of the VW Polo. MEB underpins the VW ID3.

Adapting the architecture for small city cars family in a cost-efficient way is proving to be challenging because of the need to strip out a third of the costs compared with the ID3. Engineers have looked at everything from smaller electric motors to different battery module configurations to give the small EVs the high standard of crash protection that will be expected by customers.

Seat's winning of engineering responsibility for the MEB Entry family was a coup for the once struggling Spanish automaker. It demonstrated VW Group's confidence in CEO Luca de Meo who delivered profits after his 2015 appointment as head of the brand. De Meo has since quit VW Group and will take up the CEO position at Renault.

This highlights why VW need to do something to distinguish between their brands, which at times seem to be competing with each other.

Audi should retain it's luxury offering
VW the safe, reliable bet
SEAT the sporty side
Skoda the budget brand

The roles have increasingly blurred between the brands of late.

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